BEXCO appoints Joe McCoy as Director of Sales for the United States

BEXCO is delighted to announce that Joe McCoy has joined the team as Director of Sales for the United States. With over 24 years of commercial and sales management experience, Joe previously occupied the role of New Business Development Manager at Southwest Oceans Services (SWOS), covering U.S. Oil & Gas, Maritime, Heavy Lift and mining markets out of Houston, Texas. He has over ten years of experience in the US synthetic and wire rope business, having also held senior positions at WireCo WorldGroup and Halo Wire Rope.

BEXCO’s Chief Commercial Officer Rudi Labeau commented: “Joe’s appointment affirms our intention to expand our customer base in the United States for Offshore and Commercial Marine synthetic ropes. He will complement the Deep Water Mooring team in Belgium who remain first point of entry for all DeepRope® projects. In the USA, the Greater Houston Area serves as a key global player in the offshore oil and gas industry. This made our decision to recruit someone as knowledgeable as Joe a logical next step in this plan.”

Joe McCoy added: I’m excited to become a member of the BEXCO team, and to serve their US customers by providing a technical solution to all their synthetic rope needs. Irrespective of a project’s size, I share my new colleagues’ belief that every client should be treated with equal urgency and attention to detail. With BEXCO’s long and proven track record of delivering excellent synthetic rope solutions both in the US and worldwide, I look forward to working alongside my Belgium-based Marine and Offshore colleagues to boost our presence here in the United States.”

BEXCO is a leading Manufacturer of precision-engineered synthetic mooring, towing and lifting ropes, made-to-measure for offshore oil and gas, marine and industrial applications.
Today, BEXCO serves the world’s largest oil majors, engineering and procurement companies, ship and tug owners with a broad range of synthetic heavy lift, installation and mooring ropes in Polyester, HMPE or Nylon, which are built to the precise specification needs of the customer.

For more information, contact Rudi Labeau on

For more information in the United States, contact Joe McCoy on


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